Event & Trade Show Lead Capture
Scan a QR code at the booth, AI agent qualifies the lead instantly in chat and automatically pushes all data into your CRM. No contact gets lost anymore.
Why 80% of trade show contacts are lost
You invest thousands of euros into a trade show booth: booth rent, build out, team, travel. Over 2-3 days you talk to hundreds of potential customers. You collect business cards, take notes, promise follow-ups. And then what?
The reality: business cards sit untouched for weeks. Notes are illegible or incomplete. Follow-ups happen far too late, if at all. Studies show that 80% of trade show contacts are never followed up. Your trade show investment goes up in smoke.
A QR code at the booth changes everything. Visitors scan the code and an AI agent immediately starts a conversation. It asks the right qualification questions, captures all data, gives initial product info and pushes the lead into your CRM in real time. No contact gets lost, no follow-up is forgotten.
How to digitize your trade show lead capture
Product and service info as a knowledge base
Upload all relevant product and service information. The agent can give trade show visitors competent answers right away.
Define qualification questions for trade shows
Define trade show specific qualification questions: what is the visitor's role? Which problem are they trying to solve? What is the timeline? What is the budget?
Generate the QR code
Create a branded QR code that leads directly to the chat agent. Optionally use different codes for different products or campaigns.
Place it on rollups and displays
Put the QR code in a prominent spot at the booth: on rollups, displays, flyers and table stands. With a clear call to action next to it.
CRM integration for real-time leads
Connect the agent to your CRM. Every qualified lead is transferred in real time, with all data, tags and a conversation summary.
Real world example: B2B company at a trade show
A B2B software company takes part in a large industry trade show. Until now, business cards were collected and notes were written on paper. Follow-up took weeks.
200 business cards collected, of which 30 made it into the CRM. Only 5 follow-up appointments booked. Weeks until first contact. 80% of leads lost.
350+ QR code scans across 3 trade show days. AI agent qualifies instantly in chat. 280 complete CRM entries in real time. 85 follow-up appointments booked directly. Trade show ROI tripled.
What you get
QR code based lead capture
Branded QR codes that take trade show visitors straight into a chat with your AI agent. Just scan and chat.
Automatic lead qualification
The agent asks the right questions and scores every lead automatically: interest, budget, timeline, decision authority.
Real-time CRM integration
Every lead is pushed into your CRM instantly with all data. No manual typing, no lost business cards.
Digital business card
The agent shares your digital business card in chat. The visitor immediately has all contact details saved.
Trade show specific advice
The agent advises on your trade show highlights, current offers and new releases, tailored to the specific event.
Follow-up automation
Automatic follow-up emails after the trade show chat: summary, next steps, suggested meeting. No lead gets forgotten.
More use cases
Recruiting Pre-Screening
Automatically pre-qualify candidates: questions, scoring, and forwarding the best ones to HR.
Learn moreInteractive Product Advisor
Guides visitors through their preferences to the perfect product, just like a salesperson in a store.
Learn moreReal Estate Pre-Qualification
Automatically captures budget, location preference and property type before the agent calls.
Learn moreSee exactly how you build this with Leadmatix
Detailed guide and how-to video in the Leadmatix Academy, free after signup.
Never lose a trade show lead again
Digitize your trade show lead capture and make every event investment profitable.
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