Wake up dormant
customers
automatically
Your contact database holds untapped potential. Customers who bought once and then went quiet. AI reactivation campaigns via website chat bring them back, personalized, automated, without manual effort.
Why reactivation is the most profitable marketing strategy
A reactivated customer costs on average 5 to 7 times less than a new one. They already know your product, already trust you, and just need a nudge to become active again.
The problem: no team can manually address every inactive contact systematically. AI Agents do exactly that, segmenting automatically, picking the right message, and responding to every reply in real time.
The result: a forgotten contact database becomes an active revenue machine.
ROI example calculation
3 inactivity segments, 3 different strategies
Not every inactive customer is the same. AI automatically segments by inactivity duration and picks the right campaign strategy.
Drifted away, but still warm
Gentle reminder plus value content. No direct sales offer.
Cooled customer relationship
Personalized offer plus feedback request. Understand what is missing.
Dormant contacts
Win-back offer with a real incentive. Final attempt before archiving.
5 steps to your automated reactivation campaign
Define inactivity segment
In the Leadmatix CRM you define when a contact counts as "inactive", for example no purchase in 60 days, no reply in 30 days.
Set triggers automatically
As soon as a customer hits the inactivity criterion, the AI Agent automatically kicks off the matching re-engagement sequence.
Send personalized sequence
The AI uses purchase history, product interests, and communication history to craft a chat message on your website that feels genuinely personal.
Capture and branch on response
Does the customer reply? → Hand off to sales or a follow-up sequence. No response? → Next stage after the defined number of days.
Measure and optimize results
Dashboard shows reactivation rate per segment. A/B test different messages for continuous improvement.
How much revenue is hiding in your contact list?
In the demo we help you calculate your reactivation potential and build your first campaign.
WhatsApp integration: Coming soon, summer 2026
Right now Leadmatix AI Agents run exclusively as a website embed (chat widget on your site). The WhatsApp integration is in development and is expected in summer 2026.