AI Feedback Automation

3x more feedback,
fully automated
via website chat

When did you last systematically collect customer feedback? If the honest answer is "rarely", you are not alone. AI agents on your website solve this problem, they follow up automatically, at the right time, in the right way, and give you actionable insights.

35%
response rate on website chat feedback requests
5%
average response rate via email survey
8x
more reviews through automated follow-up sequence
< 24h
until negative feedback is automatically escalated

4 types of feedback your AI agent collects automatically

Depending on your business goal you set up different feedback flows. They all run fully automated, you see the results in the CRM dashboard.

35% response rate

Review requests

Automatically request Google, Trustpilot or Provenexpert reviews, at the perfect time after purchase, directly in the website chat.

4x higher participation

NPS surveys

Ask Net Promoter Score directly in the website chat. Fast answers through quick reply buttons (0 to 10).

60% completion rate

Product feedback

Specific feedback on features, quality or service, collected in a structured chatbot flow.

70% less churn

Early complaint warning

AI detects negative signals and escalates to your team immediately, before the customer switches to the competition.

How AI feedback automation works in detail

In 5 steps from trigger to actionable insight, all without manual effort after the one-time setup.

01

Set trigger

Trigger: purchase completed, delivery done, service provided, you define when the AI becomes active.

02

Optimise timing

AI waits for the optimal moment, not too early, not too late. For reviews: 3 to 7 days after purchase.

03

Send message

Personal chat message with first and last name, product reference, specific question, directly in the website widget.

04

Evaluate response

AI evaluates responses automatically. Positive? Review link. Negative? Instant escalation.

05

Use insights

All feedback lands in the Leadmatix CRM. Reports show trends, product issues and opportunities.

More reviews. Better product. More loyal customers.

In the demo you see live how an AI agent automatically asks your customers for feedback after purchase, and how you evaluate the responses in the CRM.

Try for free

Website chat vs. other feedback channels

Channel
Response rate
Timing
Effort
Website chat (with AI)
35 to 45%
Automatically optimal
None
Email survey
5 to 15%
Manual
Medium
Phone interview
10 to 20%
Manual
Very high
Paper questionnaire
2 to 8%
Not available
Very high

WhatsApp integration: coming soon, summer 2026

Leadmatix AI agents currently run exclusively as a website embed (chat widget on your website). WhatsApp integration is in development and is expected to be available in summer 2026.

Best practices for AI feedback sequences

These principles make the difference between a feedback request that gets ignored and one that delivers real insights.

Timing is everything

Ask for feedback while the positive impression is still fresh, not too early, not too late. For physical products: 5 to 7 days after delivery.

One question at a time

Never ask multiple questions at once. AI runs a structured conversation: first satisfaction, then details, then review link.

Value negative feedback

AI detects dissatisfaction and reacts empathetically: "We are sorry. How can we fix this for you?", escalation to the team.

Use quick replies

Predefined answer buttons lower the barrier and massively increase the completion rate.

Leverage positive momentum

After positive feedback send the review link immediately, the moment of excitement is ideal for public reviews.

Use insights systematically

Evaluate all feedback in the CRM. Recurring topics become product improvements or FAQ content.

Keep reading

Start now with automated feedback

100 AI answers free, no credit card required

Start for free