WhatsApp broadcast campaigns
Broadcast campaigns are the most powerful tool in WhatsApp marketing. With Leadmatix you send personalised messages to precisely segmented audiences, with open rates above 90% and measurable conversions. GDPR-compliant and through the official Meta API.
The WhatsApp integration for Leadmatix arrives in summer 2026. Start now with our website AI agent and be ready when WhatsApp goes live.
Broadcast vs. newsletter, what is the difference?
Both terms are often used interchangeably, but technically they are different. A broadcast is an event-driven message sent to a specific segment, for example a flash sale offer to every customer who bought something in the last 30 days.
A newsletter is recurring content for opt-in subscribers, for example weekly tips for everyone who signed up. In practice you run both seamlessly in one platform with Leadmatix.
| Aspect | Broadcast | Newsletter |
|---|---|---|
| Recipients | Filtered segments | Opt-in subscribers |
| Frequency | Event-driven | Recurring (e.g. weekly) |
| Content | Specific campaigns | General content / news |
| Opt-in required | Yes | Yes |
| Template required | Yes (for first contact) | Yes |
WhatsApp broadcast in Leadmatix
With Leadmatix you build broadcast campaigns right in the dashboard: segment your audience, pick a template, fill in variables, schedule, and send.
- Segmentation on any CRM field
- Personalisation with dynamic variables
- Template library for common campaign types
- A/B testing for subject and message text
- Real-time reporting: delivery, opens, clicks
WhatsApp broadcasts require approved templates and assume the recipient has either reached out before or explicitly opted in. Leadmatix helps you stay compliant.
6 broadcast campaigns that actually convert
These campaign types deliver the best real-world results.
Promotions & offers
Send time-limited discounts, special offers and flash sales straight to your customers pockets.
Avg. 35% conversion rateEvent invitations
Announce webinars, live events, product launches or trade shows and collect sign-ups directly via WhatsApp.
Avg. 3x more sign-upsReactivation campaigns
Win back inactive contacts: personalised messages to customers who have not bought anything in a while.
Avg. 20% reactivation rateOnboarding sequences
Guide new customers or subscribers through onboarding automatically with time-based messages.
Avg. 40% less churnProduct updates
Push new features, product additions or important changes directly to relevant customer segments.
Avg. 90% delivery rateSurveys & feedback
Measure satisfaction, collect NPS scores or gather product feedback via quick WhatsApp polls.
Avg. 60% response rateBuild a broadcast campaign in 6 steps
With Leadmatix a broadcast campaign is built and sent in just a few minutes.
Segment your audience
Decide who this campaign should reach. Leadmatix lets you segment by tags, lead status, purchase history, location and more.
Create a template
Create your broadcast template in Leadmatix. WhatsApp templates have to be submitted to Meta upfront, and Leadmatix handles that for you.
Add personalisation
Insert variables: {first name}, {product}, {discount code}. Every broadcast message feels personal, even at 10,000 recipients.
Set the schedule
Send immediately or schedule for the optimal time. Leadmatix recommends the best moment based on past campaign data.
Launch the broadcast
One click launches your campaign. Leadmatix sends every message through the official WhatsApp Business API, reliably and at scale.
Analyse performance
Track delivery, opens, clicks and replies in real time. Optimise future campaigns with real data.
Build your first broadcast campaign live
In our demo we build your first WhatsApp broadcast campaign together, from segmentation to send. You see live how easy it is with Leadmatix.
Measure campaign performance in real time
What you cannot measure, you cannot improve. Leadmatix gives you detailed analytics for every broadcast campaign, in real time and at a glance.
Typical campaign results
Average values across Leadmatix campaigns. Individual results vary.
More on WhatsApp Business
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